C. Bechstein

The Sound of Excellence

C. Bechstein needs no introduction. The Berlin brand with the crown has a history spanning more than 170 years. Such cosmopolitans must be treated with care, with great respect for what has been created and a vision for the future. The stories need to be told, the lacquer polished, and people inspired anew.

PR Coordinator JK3D: Naomi Neururer
ARID Dress by JK3D/Julia Koerner
MakeUp/Hair: Baina Uchaeva
Creative Direction/Film:
Morgan Franke

C. Bechstein closeup of the golden cast iron plate and a frontal shot of a black grand piano © Twentyeightseven / Natascha Kornilowa

BRAND COLORS
RELOADED

C. Bechstein FOR THE RECORD Flyer and the Academy catalogue © Twentyeightseven / Natascha Kornilowa

CORPORATE
PUBLISHING

C. Bechstein FOR THE RECORD Flyer Cover © Twentyeightseven / Natascha Kornilowa

Cover photo: Morgan Franke
FOR THE RECORD YouTube Series — The Church Studios, London

C. Bechstein closeup of a golden japanese print© Twentyeightseven / Natascha Kornilowa

C. Bechstein white gift bag with an event badge © Twentyeightseven / Natascha Kornilowa

C. Bechstein Business Card for Carl Bechstein © Twentyeightseven / Natascha Kornilowa

C. Bechstein CI Platform screenshots on two laptops © Twentyeightseven / Natascha Kornilowa

CARLA
THE AI APPRENTICE

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Unique. Like you.

Pianos as unique as the people who play them. With instruments now available in more than 200 RAL colors, C. Bechstein celebrates individuality in all its forms. The playful campaign featuring Chilly Gonzales and Andre Chez Lewis highlights their contrasting personalities, styles, and musical voices — showing how each artist brings their own character to the instrument.